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Apr 20
Rem Koolhaas’ much-anticipated pavilion, The Prada Transformer, will open on the 25 April 2009 in Seoul. The pavilion will function as an exhibition and performance space for the next five months, with a crane rotating the pavilion according to the events going on inside.
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Prada has collaborated withKoolhaas’ Rotterdam-based practice OMA to create a temporary venue for exhibitions and performances in the South Korean capital, next to the historic 16th-century Gyeonghui Palace. To accommodate the complex programme of events the pavilion can be reconfigured to the needs of the event taking place. Cranes will rotate, and then flip the transformer into 4 different façade and floor plate configurations. The floor in one configuration will become the walls or ceiling of the others.
Visitors will experience five months of programming, including an exhibition of skirts by Miuccia Prada and AMO, the think tank wing of Koolhaas’ practice. There will also be screenings of films selected by Alejandro González Iñárritu, the director of the film Babel, and installations by Swedish artist Nathalie Djurberg.
The Transformer is a combination of a hexagon, cross, rectangle and circle, each shape represents the floor of one of the planned activities. The skin of the pavilion is an elastic membrane, stretched over a steel structure.
Architect: OMA, Rem Koolhaas together with associates Kunle Adeyemi and Chris van Duijn, and design architect Alexander Reichert.
Photography: Nacasa and Partners.
Location: Seoul, South Korea
Opens: 25 April 2009
Building type: Exhibition, pavilion
Website: Prada Transformer
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